With more than fifteen years of experience in strategic marketing, business development and digital transformation, Laura Herbert-Miranda has built her career within innovative companies operating in the software, digital services, mobility and SaaS sectors, both in France and internationally. Before joining Azap, she was Strategic Marketing Manager at Bip&Go, a subsidiary of motorway operator Sanef, where she was responsible for driving offer performance and contributing to the company’s business development.
As the publisher and integrator of its AZAP 4.0 solution, dedicated to optimizing Supply Chain performance, Azap helps its customers improve their forecasting, procurement and service levels. The company is also a VAR (Value-Added Reseller) partner of Kinaxis in France, where it is responsible for sales, integration and deployment. This dual expertise as both software publisher and integrator enables Azap to offer a comprehensive approach tailored to the challenges faced by industrial and distribution companies.
Supporting Azap’s Growth Ambitions
At Azap, Laura will be responsible for structuring and implementing the company’s marketing strategy, strengthening its brand awareness in its target markets and supporting the acceleration of its growth.“Laura’s arrival marks an important step in supporting our growth ambitions. Her expertise in B2B marketing, strategic vision and experience in international environments will be valuable assets for Azap,” says Jean-Patrice Netter, President of Azap.
“I am delighted to join Azap at a key stage in its development. Supply Chain performance, resilience and sustainability have never been more strategic. My objective will be to strengthen Azap’s visibility, showcase its expertise and support its sustainable growth over the long term,” says Laura Herbert-Miranda.