{"id":9992,"date":"2021-11-04T16:18:34","date_gmt":"2021-11-04T15:18:34","guid":{"rendered":"https:\/\/www.azap.com\/azap4-0-sustainable-supply-chain\/promotion-planning"},"modified":"2022-04-04T16:10:33","modified_gmt":"2022-04-04T14:10:33","slug":"promotion-planning","status":"publish","type":"page","link":"https:\/\/www.azap.com\/en\/azap4-0\/promotion-planning","title":{"rendered":"Promotion Planning"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; module_id=&#8221;section_home&#8221; module_class=&#8221;home_client&#8221; _builder_version=&#8221;3.27.3&#8243; background_color=&#8221;rgba(255,255,255,0)&#8221; z_index_tablet=&#8221;500&#8243; box_shadow_horizontal_tablet=&#8221;0px&#8221; box_shadow_vertical_tablet=&#8221;0px&#8221; box_shadow_blur_tablet=&#8221;40px&#8221; box_shadow_spread_tablet=&#8221;0px&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;2_5,3_5&#8243; disabled_on=&#8221;on|off|&#8221; 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header_3_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; header_3_text_shadow_vertical_length_tablet=&#8221;0px&#8221; header_3_text_shadow_blur_strength_tablet=&#8221;1px&#8221; header_4_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; header_4_text_shadow_vertical_length_tablet=&#8221;0px&#8221; header_4_text_shadow_blur_strength_tablet=&#8221;1px&#8221; header_5_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; header_5_text_shadow_vertical_length_tablet=&#8221;0px&#8221; header_5_text_shadow_blur_strength_tablet=&#8221;1px&#8221; header_6_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; header_6_text_shadow_vertical_length_tablet=&#8221;0px&#8221; header_6_text_shadow_blur_strength_tablet=&#8221;1px&#8221; box_shadow_horizontal_tablet=&#8221;0px&#8221; box_shadow_vertical_tablet=&#8221;0px&#8221; box_shadow_blur_tablet=&#8221;40px&#8221; box_shadow_spread_tablet=&#8221;0px&#8221; inline_fonts=&#8221;Roboto&#8221; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<h1 style=\"text-align: left;\"><strong>Promotion<br \/>Planning<\/strong><\/h1>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;3_5&#8243; _builder_version=&#8221;3.0.47&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_image src=&#8221;https:\/\/www.azap.com\/wp-content\/uploads\/2021\/09\/promotion-planning.jpg&#8221; alt=&#8221;Promotion planning&#8221; title_text=&#8221;Promotion planning&#8221; _builder_version=&#8221;4.6.6&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; module_id=&#8221;section_home&#8221; module_class=&#8221;home_client&#8221; _builder_version=&#8221;3.27.3&#8243; background_color=&#8221;rgba(255,255,255,0)&#8221; z_index_tablet=&#8221;500&#8243; box_shadow_horizontal_tablet=&#8221;0px&#8221; box_shadow_vertical_tablet=&#8221;0px&#8221; box_shadow_blur_tablet=&#8221;40px&#8221; box_shadow_spread_tablet=&#8221;0px&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row disabled_on=&#8221;on|off|&#8221; module_id=&#8221;ligne_home&#8221; _builder_version=&#8221;4.6.6&#8243; z_index_tablet=&#8221;500&#8243; box_shadow_horizontal_tablet=&#8221;0px&#8221; box_shadow_vertical_tablet=&#8221;0px&#8221; box_shadow_blur_tablet=&#8221;40px&#8221; box_shadow_spread_tablet=&#8221;0px&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;3.0.47&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;4.14.8&#8243; text_font=&#8221;Open Sans||||||||&#8221; vertical_offset_tablet=&#8221;0&#8243; horizontal_offset_tablet=&#8221;0&#8243; hover_enabled=&#8221;0&#8243; z_index_tablet=&#8221;500&#8243; text_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; text_text_shadow_vertical_length_tablet=&#8221;0px&#8221; text_text_shadow_blur_strength_tablet=&#8221;1px&#8221; link_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; link_text_shadow_vertical_length_tablet=&#8221;0px&#8221; link_text_shadow_blur_strength_tablet=&#8221;1px&#8221; ul_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; ul_text_shadow_vertical_length_tablet=&#8221;0px&#8221; ul_text_shadow_blur_strength_tablet=&#8221;1px&#8221; ol_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; ol_text_shadow_vertical_length_tablet=&#8221;0px&#8221; ol_text_shadow_blur_strength_tablet=&#8221;1px&#8221; quote_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; quote_text_shadow_vertical_length_tablet=&#8221;0px&#8221; quote_text_shadow_blur_strength_tablet=&#8221;1px&#8221; header_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; header_text_shadow_vertical_length_tablet=&#8221;0px&#8221; header_text_shadow_blur_strength_tablet=&#8221;1px&#8221; header_2_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; header_2_text_shadow_vertical_length_tablet=&#8221;0px&#8221; header_2_text_shadow_blur_strength_tablet=&#8221;1px&#8221; header_3_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; header_3_text_shadow_vertical_length_tablet=&#8221;0px&#8221; header_3_text_shadow_blur_strength_tablet=&#8221;1px&#8221; header_4_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; header_4_text_shadow_vertical_length_tablet=&#8221;0px&#8221; header_4_text_shadow_blur_strength_tablet=&#8221;1px&#8221; header_5_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; header_5_text_shadow_vertical_length_tablet=&#8221;0px&#8221; header_5_text_shadow_blur_strength_tablet=&#8221;1px&#8221; header_6_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; header_6_text_shadow_vertical_length_tablet=&#8221;0px&#8221; header_6_text_shadow_blur_strength_tablet=&#8221;1px&#8221; box_shadow_horizontal_tablet=&#8221;0px&#8221; box_shadow_vertical_tablet=&#8221;0px&#8221; box_shadow_blur_tablet=&#8221;40px&#8221; box_shadow_spread_tablet=&#8221;0px&#8221; inline_fonts=&#8221;Roboto&#8221; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<h2 style=\"text-align: left;\"><strong><span class=\"VIiyi\" lang=\"en\"><span class=\"JLqJ4b ChMk0b\" data-language-for-alternatives=\"en\" data-language-to-translate-into=\"fr\" data-phrase-index=\"0\" data-number-of-phrases=\"1\">This module is dedicated to the promotion planning, the anticipated\/proactive management of commercial operations, from their creation to their end of life.<\/span><\/span> <\/strong><\/h2>\n<p style=\"text-align: left;\"><span class=\"VIiyi\" lang=\"en\"><span class=\"JLqJ4b ChMk0b\" data-language-for-alternatives=\"en\" data-language-to-translate-into=\"fr\" data-phrase-index=\"0\" data-number-of-phrases=\"2\">It is aimed at manufacturers who wish to anticipate and plan their promotional campaigns.<\/span> <span class=\"JLqJ4b ChMk0b\" data-language-for-alternatives=\"en\" data-language-to-translate-into=\"fr\" data-phrase-index=\"1\" data-number-of-phrases=\"2\">Campaigns ranging from planning promotions or an event in the year Y + 1 budget, to posting it in the balance sheet, at the finest level.<\/span><\/span><\/p>\n<ul style=\"text-align: left;\">\n<li><span class=\"VIiyi\" lang=\"en\"><span class=\"JLqJ4b ChMk0b\" data-language-for-alternatives=\"en\" data-language-to-translate-into=\"fr\" data-phrase-index=\"0\" data-number-of-phrases=\"7\">first, by brand (and its market share)<\/span> <\/span><\/li>\n<li><span class=\"VIiyi\" lang=\"en\"><span class=\"JLqJ4b ChMk0b\" data-language-for-alternatives=\"en\" data-language-to-translate-into=\"fr\" data-phrase-index=\"2\" data-number-of-phrases=\"7\">per unit of needs or products, and volumes<\/span> <\/span><\/li>\n<li><span class=\"VIiyi\" lang=\"en\"><span class=\"JLqJ4b ChMk0b\" data-language-for-alternatives=\"en\" data-language-to-translate-into=\"fr\" data-phrase-index=\"4\" data-number-of-phrases=\"7\">by period, month<\/span> <span class=\"JLqJ4b ChMk0b\" data-language-for-alternatives=\"en\" data-language-to-translate-into=\"fr\" data-phrase-index=\"6\" data-number-of-phrases=\"7\">finally, <\/span><\/span><\/li>\n<li><span class=\"VIiyi\" lang=\"en\"><span class=\"JLqJ4b ChMk0b\" data-language-for-alternatives=\"en\" data-language-to-translate-into=\"fr\" data-phrase-index=\"6\" data-number-of-phrases=\"7\">by type of promotion<\/span><\/span><\/li>\n<\/ul>\n<p style=\"text-align: left;\"><span class=\"VIiyi\" lang=\"en\"><span class=\"JLqJ4b ChMk0b\" data-language-for-alternatives=\"en\" data-language-to-translate-into=\"fr\" data-phrase-index=\"0\" data-number-of-phrases=\"1\">while respecting marketing expectations.<\/span><\/span><\/p>\n<p style=\"text-align: left;\"><span class=\"VIiyi\" lang=\"en\"><span class=\"JLqJ4b ChMk0b\" data-language-for-alternatives=\"en\" data-language-to-translate-into=\"fr\" data-phrase-index=\"0\" data-number-of-phrases=\"3\">An intuitive user interface is associated with it for promotion planning.<\/span> <span class=\"JLqJ4b ChMk0b\" data-language-for-alternatives=\"en\" data-language-to-translate-into=\"fr\" data-phrase-index=\"1\" data-number-of-phrases=\"3\">It also simulates and manages all your operations or promotional events.<\/span> <span class=\"JLqJ4b ChMk0b\" data-language-for-alternatives=\"en\" data-language-to-translate-into=\"fr\" data-phrase-index=\"2\" data-number-of-phrases=\"3\">All in one and the same environment.<\/span><\/span><\/p>\n<p style=\"text-align: left;\"><span class=\"VIiyi\" lang=\"en\"><span class=\"JLqJ4b ChMk0b\" data-language-for-alternatives=\"en\" data-language-to-translate-into=\"fr\" data-phrase-index=\"0\" data-number-of-phrases=\"1\">An operation will typically concern a target brand, a product, action dates, forecast volumes as well as a detailed description of the operation and its parameters.<\/span><\/span><\/p>\n<p style=\"text-align: left;\"><span class=\"VIiyi\" lang=\"en\"><span class=\"JLqJ4b ChMk0b\" data-language-for-alternatives=\"en\" data-language-to-translate-into=\"fr\" data-phrase-index=\"0\" data-number-of-phrases=\"3\">The module makes it possible to establish budgets for promotional operations.<\/span> <span class=\"JLqJ4b ChMk0b\" data-language-for-alternatives=\"en\" data-language-to-translate-into=\"fr\" data-phrase-index=\"1\" data-number-of-phrases=\"3\">It also makes it possible to plan all operations through a workflow.<\/span> <span class=\"JLqJ4b ChMk0b\" data-language-for-alternatives=\"en\" data-language-to-translate-into=\"fr\" data-phrase-index=\"2\" data-number-of-phrases=\"3\">Finally, it makes it possible to carry out the corresponding financial statements in order to carry out a budgetary control at a very fine level of detail.<\/span><\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_3,1_3,1_3&#8243; _builder_version=&#8221;4.6.6&#8243; _module_preset=&#8221;default&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.6.6&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.6.6&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2><span class=\"VIiyi\" lang=\"en\"><span class=\"JLqJ4b ChMk0b\" data-language-for-alternatives=\"en\" data-language-to-translate-into=\"fr\" data-phrase-index=\"0\" data-number-of-phrases=\"1\">The other AZAP4.0 modules<\/span><\/span><\/h2>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.6.6&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.6.6&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<ul>\n<li><a href=\"https:\/\/www.azap.com\/azap4-0\/collaborative-forecasting\">Collaborative Forecasting<\/a><\/li>\n<li><a href=\"https:\/\/www.azap.com\/azap4-0\/demand-planning\">Demand Planning<\/a><\/li>\n<li><a href=\"https:\/\/www.azap.com\/azap4-0\/distribution-planning\">Distribution Planning<\/a><\/li>\n<li><a href=\"https:\/\/www.azap.com\/procurement-optimization\">Procurement Optimization<\/a><\/li>\n<\/ul>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.6.6&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.6.6&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<ul>\n<li><a href=\"https:\/\/www.azap.com\/azap4-0\/production-planning\">Production Planning<\/a><\/li>\n<li><a href=\"https:\/\/www.azap.com\/azap4-0\/store-replenishment\">Store Replenishment<\/a><\/li>\n<li><a href=\"https:\/\/www.azap.com\/azap4-0\/warehouse-replenishment\">Warehouse Replenishment<\/a><\/li>\n<\/ul>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>PromotionPlanningThis module is dedicated to the promotion planning, the anticipated\/proactive management of commercial operations, from their creation to their end of life. It is aimed at manufacturers who wish to anticipate and plan their promotional campaigns. 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